Streamline International Shares Ted Talks ‘How Great Leaders Inspire Actions’

At Streamline International, we believe that every individual has the potential to be a great leader and inspire action. We believe that with a strong drive and some particular qualities, leaders can reach their audience victoriously. We recently reviewed one of Ted Talks events, and this speaker, Simon Sinek speaks about how great leaders inspire action. “It’s not just that these leaders say something and we listen, it’s the fact that when everyone’s doing almost the same thing, why we only chose to listen to certain people, or buy a certain brand when there are similar ones out there,” mentions Benjamin Streames, Managing Director of Streamline International. Simon Sinek says, “Why is Apple so innovative, year after year? And yet they are just a computer company. They are just like everyone else. Why is that they have something different? Why is it that the Wright brothers were able to figure out flight when others were trying to find the same thing?”re


“These are some questions that make a tremendous amount of sense because we want to understand why we chose to do certain things, or why top companies or people are the way that they are,” says Benjamin Streames of Streamline International. Sinek states that a couple of years ago he discovered something about leadership and action that profoundly changed his view. “As it turns out, there’s a pattern. All the greats and inspiring leaders — they all think, act, and communicate the same way and it’s the complete opposite of everyone else,” says Sinek on Ted Talks. Sinek refers to this as the ‘Golden Circle of why, how and what.’ You need to know and have a clear idea of how you do what you do, and what you do what you do. They also have a clear purpose of why they are doing what they do.


“Why should anyone care? This is something that gives you purpose in life. What are you doing to make the world better and be the best leader?” mentions Benjamin Streames of Streamline International. Sinek states the lines of communication by giving an example of how Apple markets their products. They say something like, “everything we do, we believe in challenging the status-quo, and we believe in challenging and make simple to use and easy computers. People end up buying their products.” Their ‘why’ factor is what makes us intrigued and bought their products. It’s interesting because we always try to be repetitive and communicate in the simplest way too, but the way we say something makes a huge difference. “People don’t buy what you do, but WHY you do it,” says Sinek. Once you understand that, you will establish the grounds of being a leader that inspires action.